Chip Chuck Design Imagine | Develop | Deliver






The Orchard Loan Proposal, Market Research, and Consulting

The Orchard of Knoxville, a student housing project in Knoxville, TN, hired us to prepare a real estate development loan proposal to present to private investors, banks, and partners for project funding. The Orchard is 100% leased after securing this loan.

Components of work include:

  • Market Research.  Conducting market research included preparing a list of comparable properties, their occupancies, pricing, unit mixes, proximities & locations, target markets, and amenities. University research was also conducted to show enrollment trends, facts & figures, growth anticipation, ranking & affluency, potential renter pools (on-campus and off-campus), classification, and affordability reports. Community research included target market demographics, building permits, and buyer/investor pools.
  • Consulting. Cunsulting services included advising, writing, and providing customized excel templates for Pro Forma writing, Development Budget writing, and Market Research display.
  • Print Design. Using InDesign CS2, the loan proposal included photos, presentation design, copy writing, identity and market research content organization, biographies, and financial layouts.
  • Photography. High quality Canon equipment with digital SLRs at your service!

 

 

See below for some screenshots of this loan proposal:


orchardloan3

orchardloan1

orchardloan5

orchardloan4

orchardloan7
0 Comments